Thesis by myself

MARKETING & ADVERTISING ACTIVITIES ANALYSIS

By:

Rajan Limbu

Exam Roll No: 70041

T.U. Registration Number:………

A Field Work Report

Submitted to:

Mahendra  Multiple Campus

Faculty of Management

Tribhuvan University

                                                                                                                   

In partial fulfillment of the requirements for the degree of

Bachelor of Business Studies (B.B.S.)

Dharan, Sunsari

Jestha,2071

                                                                                                              

ljifo ;'rLx?

              k]h g+++=

d]/f] b"O{ zAbx?                                                                                 I

tflnsf tyf :tDa lrqx?sf ;"lrx?                                                             II

;"rfsf+If -5f]6s/Ldf_                                                                            III

cWofo – ! kl/ro

!= cWoogsf] k[i6e"ld

-@_ ;flxlTos ljZn]if0f

-#_ cWoogsf p2]Zox?

-$_ ;+:yfsf] k|lqmof

-%_ cWoogsf] l;dfx?

-^_ ;d:ofsf] sygx?

cWofo – @ tYofª\s ljZn]if0f tyf k|:t'tLs/0f

-!_ tYofª\s k|:t'tLs/0f

-@_ tYofª\s ljZn]if0f

-#_ cWoogsf] glthf

cWofo – # ;f/f+z, lgZsif{ / ;'emfax?

-!_ cWoogsf] ;f/f+z

-@_ cWoogsf] lgZsif

-#_ ;'emfax?

;Gb{eu|Gy ;"rL

kl/lzi6L

d]/f] b"O{ zAbx?

              lqe'jg ljZjljBfnosf] Joj:yfkg ;+sfo cGt{ut  B.B.S. t];|f] jif{sf  nflu Elective Subject sf] ?kdf /x]sf] æcfof]hgf Aofj:yfkgÆ ljifodf @%Ü sf] Feieldwork k|ltj]bg n]Vg'kg]{ ePsfn] g} of] k|ltj]bg tof/ kfg]{ hdsf{] u/]sf] 5' .  Fieldwork Ps cg';Gwfgd'ns sfo{ ePsfn] of] sfo{ 1fgj4{s 5 . of] k|ltj]bg tof/ kfg{] cj;/ lbPsf]df ;j{k|yd lqe'jg ljZjljBfno k|lt cfef/L 5' .

              d}n] d]/f] Fieldwork Report w/fg–^ efg' rf]sdf g]6js{ jN8 k|f=ln= (Network World pvt.ltd.) k|fljlws tflnd s]Gb|sf] ahf/zf:q tyf la1fkg lgtL ljifodf tof/ u/]sf] 5' . d}n] o;s|ddf ;+:yfsf ahf/Ls/0f tyf la1fkgsf af/]df cfjZos hfgsf/L cWoog ul/ o; k|ltj]bgdf ;dfj]z u/]sf] 5 . cfhsf] ;dodf b]zdf w]/} k|fljlws lzIff k|bfos ;+:yfx? 5g\ / ltgLx?n] k|bfg ug{] lzIff ;fy} ltgLx?sf] ahf/Ls/0f tyf la1fkg ug{] tl/sf klg km/s–km/s 5g\ . o; kl/k|]Iodf d]/f] cWoog æahf/zf:q tyf la1fkg ljZn]if0fÆ af/]df hfgsf/L /fVg]nfO{ ;xof]u l;4 x'g] s'/fdf ljZj:t 5' .              

              cGTodf o; Fieldwork Report tof/ kfg{ ;xof]u ug{'x'g] o; g]6js{ jN8 k|f=ln=  ;+:yfsf ;+:yfks >L ;'o{ k|sfz cf]v|fa'-lnDa"_ tyf k|aGw Aoj:yfks ;'>L clgtf /fO{ nufotsf ;Dk'0f{ sd{rf/L k|lt xflb{s cfef/ k|s6 ug{ rfxG5' . To:t} o; sfo{df ljleGg ;'rgf, tYofª\s ;+sng sfo{df ;xof]u ug'{ x'g] d]/f sIffsf ;fyLx?, dxfg'efjx? / la1fkg k|bfos ;+:yf k|lt klg cfef/L 5' . u'?x?af6 k|fKt 1fg, lzIff, d]/f] cleefjssf] cflz{jfb clg d]/f] cfTdLo sIffsf ;fyLx?sf] ;s/fTds ;/–;Nnfx, ;'emfj ;fy} ;xof]un] dfq of] report agfpg ;Dej ePsf] xf] .

        cGTodf of] l/kf]6{ tof/ kfg{sf nfuL dnfO{ k|ToIf tyf ck|ToIf ?kdf ;xof]u ug{ x'g]' ;Dk'0f{ dxfg'efjx?nfO{ wGojfb lbb} dnfO{ of] :yfg ;Dd Nofpg x'g] d]/f] cfdfnfO{ ;bf k'hf u/L/xg] 5' .

                                                                       

                                                                                /fhg lnDa"

       

                               

cWofo – !

kl/ro

k[i6e"ld

g]kfn Ps ljsf;f]Gd'v /fi6« xf] . g]kfn c? b]zsf] t'ngfdf Pp6f leGg lsl;dsf] ef}uf]lns ;fdflhs tyf ;fF:s[ltdf ljljwtfsf] ljz]iftf ePsf] b]z xf] . g]kfn ef}uf]lns b[li6sf]0fn] Pp6f ;fgf] d'n's ePtf klg k|fls[lts ?kdf lgs} wlg dflgG5 . g]kfndf d'Vo k]zf g} s[lif ePsfn] oxFf sl/a ()Ü dflg;x? s[lif ;Fu cfa4 5g\ . g]kfnsf] k[i6e'ld s[lif ePtf klg cfhsf] k|lt:kWffTds a}1flgs o'udf k|fljlws 1fg tyf k|fljws ljsf; cfhsf] clgjfo{ e};s]sf] 5 . g]kfn k|fs[lts ?kdf ;DkGg ePsfn] oxfF cg]sf}+ ljsf;sf cfwf/? kfO{G5g\ . k|fKt >f]t tyf ;fwgsf] k|fljlws tyf a}1flgs tj/df plrt kl/rfng ug{ ;s]df ljsf;sf] nflu w]/} 6f8f ;Dd s'g{ gkg]{ hfgsf/x? atfpg] u5{g\ . o:tf] g]kfnsf] la;d\ kl/l:ytLnfO{ laz]if dgg u/]/ k|fljlws 1fg k|bfg ug]{ x]t'n] sl/a cfh eGbf * aif{ cuf8L @)^@ ;fn lt/ emfkf lhNnfsf] bdsdf sDKo6/ ;DalGw k|fljlws lzIff k|bfg ug{ g]6js{ jN8 k|f ln (Network World Pvt.Ltd ) :Yffkgf ePsf] xf].

sl/a @ aif{sf] :yfkgf sfnsf] ;do kl5 k|fljlws sDKo'6/ lzIffsf] cfjZostf tyf dfunfO{ ljrf/ u/L ;'g;/L lhNnf w/fgsf] efg' rf]s l:yt l;6L Knfhfsf] t];|f] tnfdf o:sf] zfvf lj:tf/ ul/ xfn ;Dd lg/Gt/ lzIff k|bfg ul//x]sf] 5 . sDKo'6/ k|ljlwsf] If]qdf of] ;+:yf Ps leGg lsl;dsf] lzIff k|bfg u/]sf] cWoogdf kfO{Psf] 5 .

        g]kfndf sDKo'6/ ;a{k|yd lj=;+= @)@* ;fn lt/ hg;+Vof u0fgfsf lgDtL k|ofu ul/Psf] lyof] . xfn g]kfndf clwsf+z If]qx?df sDKo'6/sf] k|of]u ug]{ ul/G5 . lzIff :jf:Yo oftfoftsf ;fy} ;'/Iffsf ljefux?df xjfO{ If]qdf k|of]u clgjfo{ ePsf] 5 . a}+lsª\ If]q clg cfhsf] Od]n OG6/g]6sf] ljsf;sf] s|ddf t ;fdflhs ;+hfnsf] k|ofustf{sf] ;+Vof al9/x]sf] ;+be{df sDKo'6/ ;DalGw cfjZostf lgs} a9]/ uO/x]sf] 5. o;y{ sDKo'6/ dflg;sf] clgjfo{ cfjZostf eO;s]sf] 5  . To;}n] o; ;F:yfn] sDKo'6/sf ljleGg sf]if{sf ;fy} ljz]if u/]/ sDKo'6/ g]6jlÍ ;DalGw lzIff k|bfg ul//x]sf] 5 . Global Certification Course sf af/]df tflnd k|bfg ub}{ cfPsf] 5 . cGt/fli6««o :t/df bIf hgzltm pTkfbg ug{sf nfuL Global Certification Course x?

Mocrosoft sf] MCITP, Linux sf] RHCE ;fy} CISCO sf] nfuL CCNA, CCNP,CCIE h:tf sDKo'6/ g]6jlsª\ sIffx? tflnd ;~rfng e}/x]sf 5g\ . sDKo'6/ k|fljlwsf] If]qdf lgs} cuf8L /x]sf] Microsoft n] cfkm\gf] sDKo'6/df sfd ug{ ;Sgsf nfuL cfkm} tof/ kf/]sf] Course xf] h'g sDKo'6/ g]6jls{ª\;Fu ;DalGwt 5 . s'g}klg Jofa;flos kmd{df cyjf hxfF sDo'6/ Ps eGbf al9 k|of]u x'g] ub{5 Toxf Ps sDKo'6/ / csf]{ sDKo'6/ lar hf]8\g] sfd g} g]6jlsª\ xf] .

        o;/L jt{dfg cj:yfdf k|fljlws lzIffsf nfuL y'k|} sfo{ ;~rfng ub}{ cfO{/x]sf] 5 . b]z / ;dfhsf] ;du| ljsf; ug{sf nfuL k|fljlws lzIffsf] lgs} cfjZostf a9]/x]sf] 5 . ljBdfg ljsf;sf] k"j{wf/sf ?kdf k|fljlws If]qnfO{ klg dxTjsf ;fy lng' kg]{ b]lvG5 . ljZjsf w]/} ljslzt b]zsf] ljsfzsf] cfwf/ g} k|ljlw ePsfn] o;sdf ;a} Wofg s]lGb|t x'g' h?/L x'G5 .

!=@   ;flxTo ;ldIff

                jt{dfg ;dodf k|fljlws Jofj;flos hutdf ljsf; tyf lj:tf/df cfPsf]  kl/jt{gsf] sf/0fn] ubf{ b]zdf cfh bIf k|fljlws hgzltmsf] cfjZostf /x]sf] 5 . ahf/sf] ljsf; ev{/} dfq geP/ k/Dk/fsfn b]lvg} x'b} cfPsf] 5 . dflg;sf] cfjZostfdf ePsf] a[l4sf] sf/0faf6 cfk'mn] pTkfbg u/]sf] j:t'x?n] dfq cfjZostf k'/f x'g 5f8]kl5 cfhsf] ahf/Zff:qsf] pRrtd ljGb'df cfO{k'u]sf] 5 . ca cfkm'n] pTkfbg u/]sfn]] cfkm}dfq k|of]u ug{ ;Dej x'g 5f8] kl5 Ps csf{df j:t' tyf ;]jfsf] ljlgdo ug'{ kg]{ cj:yf ;[hgf ePsf] kfO{G5 . Pssf] cfjZostf csf]{sf] nfuL / csf]{n] pTkfbg u/]sf] cfkm\gf] nfuL ;f6f;f6 ug'{ k/]sf] 5 . cfhsf] k|lt:kwf{Tds o'udf pTkflbt j:t' tyf ;]jfsf] plrt ahf/Ls/0f ug{' h?/ 5 .  Pp6f ahf/ cGtu{t ljleGg tTjx? M :yfg, u|fxs, Jofkfl/s, bIf hgzltm Pjd\ ltgLx?sf] k|efjkfg]{ ljleGg jftfj/l0fo tTjx? lBdfg /xg] ub{5g\ . t;y{ ljleGg ahf/nfO{ leGGg leGg ?kdf kl/dfh{g ul/Psf] kfO{G5 . o; cj:yfdf ahf/nfO{ j:t' tyf ;]jf vl/b ljqmL kl5sf ahf/zf:qLn] ug]{ ;Dk'0f{ sfo{x?nfO{ ;d]6]sf] kfOG5 .

       "Marketing is the process of planning and executing the conception, pricing and distribution of idea, good and services to great exchange that satisfy individual and organization objectives"  KC, Fathe Bahadur (2064) Fundamental of Marketing. Kathmandu: Sukenda Pustak Bhawan

          o; kl/efiff cg';f/ ahf/Zff:qLsf ljrf/x? j:t' tyf ;]jfsf] ljlgdo ul/ Joltmut ;Gt'li6 tyff ;+u7gfTds p2]Zo k|fKt ug{sf nfuL cjwf/0ff, d"n k|fjwfg tyf ljt/0f ;DaGfL of]hgf agfpg] tyf sfo{Gjog ug]{ sfo{ k|s[of xf] . ahf/zf:q Ps Aoj;flos k|s[of xf], h;4f/f pTkfbgnfO{ ahf/ ;Fu ldnfg ul/G5 / To;sf] dfWodaf6 :jfldTj x:tfGt/0f sfof{Gjog ul/G5 .

                elgG5 æ af]Ng]sf] lk7f] klg laS5 t/ gaf]Ng]sf]] rfdn klg laSb}g Æ o; pvfg 6'Ssfn] lj1fkg tyf ahf/Ls/0fsf] 7f]; dxTjnfO{ phfu/ u/]sf] 5 . j:t' tyf ;]jfsf] af/]df hlt lj1fkg ug{ ;Sof] pltg} ahf/L k|efj a9\g hfG5 . o;y{ ahf/zf:qnfO{ k|efjsf/L ?kdf k'/f x'g lj1fkgsf] dxTjk'0f{

:yfg /xG5 . ;fwf/0f cy{df s'g} ljz]if ;Gb]z cjut u/fpg] sfo{ g} lj1fkg xf] .

cWoogsf] p2]Zo

o; ;+:yfsf] :ynut k|ltj]bg tof/ ug{] s|ddf d}n] lgDglnlvt cWoogsf p2]Zox? /fv]sf] 5' .

Ø   o; ;+:yfsf] ahf/Ls/0f tyf la1fkg lgtLsf jf/]df cWoog ug'{

Ø   tflnd k|bfg/t ljleGg laifosf jf/]df cWoog ug'{

Ø   ;DefJo pkef]Qf If]qdf k'UgnfO{ ckgfpn] cfwf/sf af/]df cWoog ug{'

        ;du|df cfhsf] a}1flgs tyf k|lt:kwf{Td ;dodf ;'rgf tyf ;+rf/sf ;fwgsf] la1fkgsf nfuL Aofks k|of]u u/]sf] kfO{G5 .

cWoogsf] k|lqmof

        ;fw/0ftof s'g}klg ljifosf] af/]df ;'rgf, vf]h ;+sng ug{' Tolt ;lhnf] 5}g . ljleGg ;d:of clg ca/f]wsf afah't of] ;'rgf ;+sng ug{ ;kmn ePsf] 5' . d}n] of] :ynut k|ltj]bg tof/ kfg{] s|ddf lgDglnlvt tYofª\s ;++sngsf ljlwx? k|of]u u/]sf] 5' M–

-s_ k|fylds >f]tM

        o; ljwLcGt/ut ;+:yfsf -g]6js{ jN8 k|f=ln=_ ;+:yfks >L ;'o{ k|sfz cf]v|fa'-lnDa"_ tyf k|aGw Aoj:yfks ;'>L clgtf /fO{{;+u k|ToIf e]63f6 ul/ cGt/jft{f, cjnf]sg tyf k|ZgfjnL ckgfP/ cfjZos tYofÍ k|fKt u/]sf] 5' ;fy} ck|ToIf 6]lnkmf]g ;Dks{ dfkm{t tYofª\s ;+sng ul/ /fv]sf] 5' . lj1fkg lgtL tyf k|lqmofsf] af/]df clws hfgsf/L lng k|ToIo ?kdf ;~rflnt ljleGg sfo{s|df ;dfa]z ePsf] 5' .

-v_ dfWolds >f]tM–

        o; cGt{ut ;+:yfaf6 k|sflzt k':tsx?, jflif{s cfly{s k|ltj]bgx?, ljleGf :yfgLo cvaf/sf ;fy} o; ;+:yfsf] cflwsf/Ls j]a;fO6 tyf km];a's k]h k|of]u u/]sf] 5' . o;sf ;fy} ;+:yfsf] aflif{s lj1fkg lgtLsf] k|ltj]bg ;d]tnfO{ tYofª\s ;+sngdf ug{ k|of]u u/]sf] 5' . ljleGg 7fpdf 6fl;Psf kDkn]6x?, ljBfno tyf sn]hx?df afFl8Psf ;'rgf kDkn]6nfO{ ;"rgfsf] cfwf/ dfg]sf] 5' . 

-%_ cWoogsf] l;dfx?

s'g} klg sfo{ ug{ cg]sf}+ r'gf}ltx?sf] ;fdgf ug'{kg]{ x'G5 . d]/f] of] :ynut k|ltj]bg tof/ ug{] s|ddf klg d}n] ljljw ;d:ofx? ef]u]sf] 5' . h;nfO{ lgDgfg';f/ pNn]v ug{ rfxG5' .

Ø cfly{s cefjsf sf/0fn] tYofª\s ;+sngdf ;d:of

Ø tYofª\ssf] 5gf}6df ;d:of

Ø kof{Kt ;do gx'g'

Ø :ynut lgl/If0f sfo{sf] yfngLdf cglj1tf

Ø ;+:yfsf sd{rf/Lsf] kof{Kt ;xof]u gx'g'

Ø k|ljlws sl7gfO{

;d:ofsf] syg

                s'g}klg j:t' jf s]lx k|fKt ubf{ sf]lx klg k'0f{ ;Gt'i6 xF'b}g . of] k|s[of :jfefljs ?kdf dfgj hfltdf s]lx g s]lx ?kdf /xG5 . o;} s|ddf d}n] o; ;+:yfsf] ahf/zf:q tyf lj1fkg laZn]if0fsf af/]df cWoog u/]sf] 5' . jt{dfg ;dodf g]kfndf w]/} k|fljlws lzIff k|bfos ;+:yfx? ljBdfg 5g\  / ltgLx?sf] ahf/zf:q tyf lj1fkg lgtL klg km/s km/s 5g\ . ;j} k|fljlws lzIff k|bfos ;+:yfsf] lgtLx? k|efjsf/L 5}gg\  . c;n lgtLsf] ;lx sfo{Gjogaf6 dfq} ;+:yfsf] ;kmntf lgwf{l/t x'G5 . t;y{ o; ;:yfsf] lgtLsf] cWoog / ljZn]if0f ug'{ d]/f] cWoog ;xof]uL x'g ;S5 . k|fljlws lzIff k|bfos ljleGg ;+:yfx? ljBodfg /x]sfdf ;a} ;+:yfaf6 k|fKt tflndf u'0f:t/Lo 5 g} eGg ;lsGg . k|;f/Lt la1fkgsf